For a real estate agency promoting apartment listings, we ran a combined Google and Facebook ads campaign with the goal of generating quality leads and driving sales.
Google Ads performed significantly better, with a Cost Per Sale (CPS) of just $70, while Facebook Ads had a CPS of $400. The key takeaway here is that Google Ads proved to be far more cost-effective in generating closed deals, while Facebook Ads resulted in higher costs per sale.
To summarize:
- Google Ads CPS: $70
- Facebook Ads CPS: $400
- ROI: With Google’s lower CPS, the return on investment was significantly better, making it the more effective platform for closing sales.
This campaign demonstrates the importance of analyzing platform performance and adjusting strategies to focus on the most cost-effective channels. By optimizing the approach and focusing on Google, the agency was able to generate more sales at a much lower cost.