In digital advertising, refining your targeting strategy can make all the difference in campaign performance. Recently, we tested a strategy where we created 6 separate ad sets, each targeting the same core interest but with slightly different naming variations. The result? We saw significantly better performance compared to running a single ad set targeting all variations with the same budget.
Initially, we combined all these different interests into one broad ad set. However, this approach led to lower engagement and less precise results. By splitting the interests into 6 distinct ad sets, each targeting a slightly different angle or variation of the interest, we were able to cater to more specific audience segments.
The impact was clear: with the same overall budget, the multiple ad sets performed far better, as each one was more focused and relevant to its audience. This strategy allowed for more tailored messaging and optimized bidding for each segment, ultimately leading to better results in terms of engagement, clicks, and conversions.
In summary, by testing and targeting slightly different variations of an interest, we achieved higher returns than simply consolidating everything into one ad set. Small adjustments can often yield big rewards in ad performance.