Google Ads’ Customer Match feature allows businesses to target ads to their existing customers or email subscribers across Google’s platforms, including Search, YouTube, Gmail, and the Display Network. By uploading customer lists such as email addresses or phone numbers, businesses can reach their most valuable users with highly personalized ads, leading to higher conversion rates.
Customer Match is particularly effective for remarketing campaigns, where you can serve targeted ads to customers who have previously interacted with your website or app. For instance, you can show ads for complementary products to customers who have made a purchase or offer exclusive promotions to encourage repeat purchases. The ability to segment your customer list based on behavior or demographics helps improve the relevancy of your ads, making your campaigns more effective and efficient.