Interactive ads on Meta platforms like Instagram Stories and Reels provide a unique way to engage with audiences and enhance user participation. Meta’s Interactive Ads allow businesses to incorporate features like polls, quizzes, and clickable links directly into the ad format. These interactive elements encourage users to engage with the content, which can result in higher engagement rates and a deeper connection with the brand.
By using interactive elements in Stories and Reels, businesses can gather feedback, create a sense of community, and drive action, whether it’s product discovery or encouraging users to click through to a landing page. This type of engagement is particularly effective for lower-funnel customers who are closer to making a purchase, as they feel more involved in the brand’s narrative. Additionally, interactive ads allow for valuable data collection, helping brands refine their targeting strategies.