Meta’s Detailed Targeting Expansion feature helps businesses increase their reach by using machine learning to identify additional people beyond the initially defined audience who are likely to engage with your ads. When this feature is enabled, Meta automatically expands the targeting to include people similar to your specified audience, while maintaining the core characteristics that are most likely to drive results.
This strategy is particularly beneficial when you want to reach new potential customers without limiting your ad’s potential reach. Meta’s algorithm assesses real-time performance and adjusts the audience based on factors like behavior, interests, and previous interactions with similar brands. By expanding the reach of your ads, you open up new avenues for discovering high-converting customers and drive better results with minimal manual effort.