Video content has become a cornerstone of digital advertising, with Google Ads offering various video ad formats that allow businesses to increase brand awareness and drive higher engagement. Google’s TrueView ads on YouTube are skippable video ads that let users watch the content at their convenience, only charging businesses when users engage with the ad (e.g., by watching the full video or clicking through to a website).
Video ads allow businesses to tell a compelling story and showcase their product or service in a dynamic and engaging way. In particular, YouTube is the second-largest search engine, making it an ideal platform for reaching users with diverse interests. Using Google’s YouTube Ads for brand awareness campaigns can help drive top-of-the-funnel engagement, where customers discover new products or services. Coupled with skippable ads and targeting options like demographics and interests, businesses can effectively drive brand recall and boost conversions over time.